If you have been bitten by the home business bug you need to be aware of the many challenges you will face in making your business successful. This article was written considering several factors that can detract the home based business owner from staying focused. If you are not trained to avoid distraction it can become quite an ordeal. Read on to get some advice on how to stay focused while running your home business.One of the biggest challenges you are going to face is successfully avoiding the many distractions that are part of working from home. You need to separate home and office and train yourself to accept that you are running a serious business, which is a separate entity from your home. You need to structure your thinking and practice discipline to ensure maximum productivity for business success.Set up your office as far away from the major traffic areas in your home like the kitchen, TV room, etc. If you plan to claim tax deductions you will need to keep your office separate from your home. Talk to your family about the seriousness of the business you are trying to run and the importance of their cooperation with giving you the quiet you need.While you have complete freedom to work the way you want and set your own schedule, it is far better to stick to some kind of work schedule that emphasizes the seriousness of your venture. If your home based business has to do with client interaction, you will need to keep reasonable hours anyway. There is danger in having too much freedom because as human beings we are conditioned to follow schedules.The Internet is our greatest boon for business opportunities and information, but can also be one of the greatest distractions as well. It is so easy to get hooked on surfing the net when you don’t have someone looking over your shoulder. It is far better to make a conscious effort to keep the browser closed when you are working unless you need to use the net for work.Distractions are a part of life and rather than fighting a losing battle against them, you can work around them. Try scheduling break times that allow you to play with your kids or the dog, write some personal notes or catch up on emails or talk to your spouse. In this way you will not feel guilty about wasting time.Make use of the advice in this article to help you stay focused on making your home based business a super success!

A 1031 exchange is a strategy used to defer or eliminate the payment of capital gains taxes arising from selling a real estate property used for investment or for “productive use” in a business or trade. It is named as such because “1031″ is the IRS code section 1031. “Exchange” refers to the core of the strategy in which one investment property is sold (relinquished) and a new investment property is purchased (acquired) and intended to replace the sold property.*Review of Capital Gains*A capital gain is known as the profit from selling an investment. It is the difference between the cost basis of purchasing the investment and the amount for which it was sold.Capital Gain Tax Deferral Through a 1031 ExchangeA 1031 Exchange would enable the investor to avoid paying tax on the capital gains realized from the sale of an investment or business property. A third party intermediary, an entity not related to either party, would retain the capital gains (profit) from the sale until a replacement investment property is found and purchased by the investor.The capital gains realized from the sale of the investment property will be applied to the purchase of the newly acquired property, thus avoiding the payment of capital gains taxes. Very specific requirements must be met and only certain properties qualify for a 1031 exchange.Determining If Your Property Qualifies For a 1031 ExchangeThe detailed process of a 1031 is somewhat complex and it’s always advised to seek out a tax professionals’ guidance throughout this process. Any errors will disqualify the investment property exchange and the investor would be required to pay the capital gains tax.Summary of 1031 Property QualificationsCertain qualifications of the existing property and the replacement property in question must be met. These qualifications include:1. Type of Property2. Intended Use of Property3. Like-Kind Property4. Specific RequirementsType of PropertyTwo types of Real Estate Properties qualify: Business Properties and Investment Properties that are owned for the purpose generating income. This may be revenue from a business or income generated from the investment itself (ex. Rental income).*Key Point: Personal Property Does not QualifyFor example, rental properties or a Plumbing business would generally qualify for a 1031 exchange.This is a very specific requirement and excludes any personal property. While most homeowners consider their home an investment, its primary purpose is a place of residence, not to generate investment income.Summary of Properties Excluded1. Inventory2. Dealer Inventory (Flipping is excluded)3. Personal Property held for sale4. stocks, bonds and notes5. Interests in Partnerships6. Vacation homes7. Certificates of TrustIntended PurposeThe intention of current property and the replacement property must be for a business or investment purposes.* This may sound obvious, but there are some situations where intent will come into play. For instance, an investor wants to buy a rental home in Florida as part of a 1031 exchange. The investor currently owns apartment rentals and is looking to sell and replace them with the vacation home.Intended purpose will determine if this situation qualifies for a 1031. For instance, the vacation home will qualify if the intent is to collect monthly rent from tenants. However, if the investor intends to reside in the vacation home, even if only in the winter, it does not qualify for a 1031 exchange.*Key Point: Personal Property AND Vacation Homes are Excluded from a 1031 Exchange.Like-KindThe properties to be exchanged must be of “Like-Kind”. According to the IRS, the investment properties must be of similar character and nature. However, the grade and quality of the new property does not have to be similar.For instance, an investor may have own a landscaping business and wants to sell it in exchange for a residential home that he or she wants to fix up and sell for a profit. Would this qualify for a 1031 exchange? The answer is No.Purchasing homes with the intent of flipping’ them does not qualify for 1031 exchanges because they are considered “Inventory”. Inventory is not eligible for a 1031 exchange.However, a shopping center can be exchanged for an apartment complex, or raw land intended for business can be exchanged for a department store.Summary of Specific Requirements and Safe Harbor Provisions1. Both Properties are held for investment or use in a trade or business.2. A Replacement property must be identified within 45 days of the sale of the relinquished property.3. Replacement property must be purchased within 180 days of the sale of the relinquished property.4. A qualified intermediary must be designated to hold the proceeds of from the sale of the relinquished property until the closing date of the replacement property.5. To remain tax free, capital gains received from the original sale must be utilized for the purchase of the replacement property.In closing, the 1031 Exchange is an excellent strategy to protect business profits, yet it’s a complicated endeavor that requires the assistance of professional guidance and planning.

As a real estate investor, you need to make several decisions critical in your real estate business. If you are one of the landlords that run an investment rental property, one critical question to answer is whether you need an investment property management. People who will manage your properties or what they called property managers, can be a big help for real estate investors who run and own many properties as they can do all the tedious tasks for you and rid yourself of the many headaches associated with tenant and property management.

The returns of a superior property management service are quite numerous. To start with you will discover that they remove the need for tenants to get your phone number. If you’ve dealt with rental properties previously lacking the buffer of a property manager you are surely aware that it doesn’t matter what period of night or the morning things go wrong, you are the primary person your tenants call to resolve those things. A property management service is able to deal with many things for you while allowing you rest through the night. It’s no trivial help after you consider the multiples of tenants as you buy additional properties. A a small number of late night phone calls and many rental property owners are almost eager to step out of the business of renting properties.

Investment property management services also often happen to maintain a qualified workers of maintenance individuals that can carry out many of the things that get wrong with rental properties. The fee for these services can be incorporated in your fees for the using the property management service in broad or particular services can charge added fees. In any case your property manager or property management team is often the greatest source to locate contractors to carry out the repairs they cannot do for you as well as the repairs that they can. It’s good to know that you won’t be getting up bleary eyed in the morning calling around for a plumber on the first exceptionally cold period of winter. Moreover it’s good to know that anyone also can deal with several of the unenthusiastic things regarding owning rental properties.

My own favorite rationale to look for the services of a property management service is that they are qualified to carry out the legalities of taking custody of tenants who cannot produce the rent for months on end. This is after all a business and while you can relate to the circumstances that leave several individuals unable to pay their rent you need the earnings from their property in order to meet your bills. It’s much easier to leave several of the less pleasant chores to anyone else, especially if you are a patsy for sob stories.

Property managers furthermore carry out the advertising for your property and the cleaning up and retouches that are needed between tenants. They furthermore allow you to take vacations and such packed with the information that your properties and tenants are in skilled hands even whilst you aren’t there to oversee everything. Everybody needs to take a break occasionally it’s good to know that with a dependable property manager you can essentially sit back and relax while taking those breaks devoid of worrying regarding all the specifics of the properties you own so far away.

Whatever the nature of your work from home business, we all have one major task in common – advertising. In an ideal world, you customers and clients will find you with ease wherever they look, both online and offline. After exploring your website or getting in touch, they’ll place order and help to drive your revenue.

But some of the best businesses in the world fail because they simply do not invest in quality advertising. What use is a product or service that nobody knows about?

The Internet is a powerful marketing tool, and the Pay Per Click (PPC) advertising model makes global advertising accessible, understandable and affordable for all.

Read on to get an overview of what PPC advertising involves, why it works so well, and how you can get started with a Pay Per Click campaign today.

Pay For Relevant Business Leads, Not Random Visibility

The most traditional form of advertising in the world is the newspaper campaign. When the Madison Avenue marketing experts placed adverts in national publications, they could be confident that they would be seen by hundreds of thousands of readers.

In its earliest forms, online advertising adopted a similar approach. High traffic websites and search engines would charge businesses for exposure, for example showing a banner advert to 10,000 visitors.

But are these visitors interested in your products and services? With a per-impression campaign, there is simply no way of knowing. As a result, advertisers are charged fees for campaigns that may not attract a single interested customer.

Modern online advertising addresses this through the Pay Per Click model, or PPC. Instead of paying for exposure, advertisers are charged for each time an advert is clicked. Although there is no way to account for inquisitiveness and clicks from visitors who have no intention of making a purchase, this generally means that you will only pay for traffic from people who are genuinely interested in what you do.

Once they’re on your website, these are the people that you can convert into customers.

How Does PPC Advertising Work?

The best way to understand how PPC advertising works is to follow an imaginary advert through the process. Let’s imagine that you run a website which sells products for babies and toddlers.

First, you will create a campaign. This includes the adverts that you wish to display, as well as a range of settings including geographic locations or times of the day in which to show the advert. You can also configure a campaign to show adverts on specific devices – for example, an advert that is tailored for display on smartphones.

In the case of search engine PPC advertising, the adverts in your campaign are then associated with keywords. When a web user types this phrase into the search engine, your advert will be shown – but only if you can afford it.

Usually, advertisers bid for clicks. You could be willing to pay 50 pence, while a competitor has offered 75 pence. In this case, your competitor’s advert would be shown before yours. If you do not bid enough for your chosen keywords, your advert will not be displayed at all.

Alternatively, most PPC systems allow you to simply define a daily budget for your campaign and have the service provider automatically bid on your behalf. This is the ideal solution for most advertisers.

In either case, when an advert is clicked, you are charged. The process repeats until your pre-defined budget is depleted.

Getting Started With PPC Using Google AdWords

Without a doubt, Google AdWords is the single largest pay per click advertising platform on the web. If you only use PPC through one provider, it should be Google.

Every day, millions of people search Google for different products and services. Customers are now more likely to turn to Google for advice and information about purchases than they are any other outlet.

Make sure that your business is there!

An important consideration for Google AdWords is the quality of your pages and the preciseness of your campaign. Remember that as well as offering PPC advertising, Google has access to an advanced algorithm that can determine the relevance and quality of your page. If you are to be successful with AdWords, you need to combine a high quality page with the right budget.

For the best results, don’t use one overarching advert that applies to your entire website. Instead, spend a few hours creating individual ads that target very specific sections, or even specific products.

Returning to our imaginary website that offers baby and toddler products, a great campaign would be organised hierarchically in-line with your product categories.